The largest chains in the “Toy store” category in Switzerland by number of active locations in the category. In total 818 toy stores, 20% of them belong to chains; number one is Spielkiste with 17 locations (2% of the category). The ranking lists all 24 chains with two or more locations in the category.
| Rank | Chain | Locations | Cantons | Market share | Addresses |
|---|---|---|---|---|---|
| 01 | SpielkisteZurich, Bern and others |
17 | 8 | 2.1% |
|
| 02 | King JouetVaud, Fribourg and others |
16 | 7 | 2.0% |
|
| 03 | Franz Carl WeberZurich, Bern and others |
14 | 11 | 1.7% |
|
| 04 | Smyths ToysZurich, Lucerne and others |
13 | 6 | 1.6% |
|
| 05 |
AS Amsler SpielwarenAargau, St. Gallen and others |
10 | 5 | 1.2% |
|
| 06 | Orell FüssliSolothurn, Aargau and others |
3 | 3 | 0.4% |
|
| 07 |
VE VegasHeroVaud, Geneva |
3 | 2 | 0.4% |
|
| 08 |
SC Spatz & Co.Zurich, Uri |
3 | 2 | 0.4% |
|
| 09 |
SO SomboAargau |
2 | 1 | 0.2% |
|
| 10 |
CR Chicken Road CHZurich |
2 | 1 | 0.2% |
|
| 11 |
XÉ XénomorpheVaud |
2 | 1 | 0.2% |
|
| 12 |
BI BinkertBasel-Landschaft, Aargau |
2 | 2 | 0.2% |
|
| 13 |
BS BROKIDS-SHOPZurich |
2 | 1 | 0.2% |
|
| 14 |
BO BonilandZurich, Schwyz |
2 | 2 | 0.2% |
|
| 15 |
SU SuncoregamesBern |
2 | 1 | 0.2% |
|
| 16 |
SP SpecialgameBern |
2 | 1 | 0.2% |
|
| 17 |
TB TMS Bricks ShopBern, Solothurn |
2 | 2 | 0.2% |
|
| 18 |
VE voiture-electriqueVaud, Neuchâtel |
2 | 2 | 0.2% |
|
| 19 |
SK SkymaniaFribourg, Vaud |
2 | 2 | 0.2% |
|
| 20 |
LG La Grande Récré (Suisse)Fribourg, Neuchâtel |
2 | 2 | 0.2% |
|
| 21 |
BD Bolle di SaponeTicino |
2 | 1 | 0.2% |
|
| 22 |
MA MattoncinoTicino |
2 | 1 | 0.2% |
|
| 23 | Claire'sVaud, Valais |
2 | 2 | 0.2% |
|
| 24 |
TS Teddy SpielTicino |
2 | 1 | 0.2% |
The five largest chains account for 8.6% of all toy stores in Switzerland.
818 toy stores — chains and independents — with phone, website, opening hours and chain.
Rank — by number of active locations of the chain in the “Toy store” category in all of Switzerland; share — of all toy stores. A chain has at least two locations; the chain affiliation comes from the source. Closed locations are not counted.
Categories with a high share of chains; number — chains in the ranking.
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